Jordan Graidia is a French entrepreneur based in Seoul and the founder of Lyon Délice. The business was built from direct market experience: premium French products, Korean buyers, and real B2B conversations that needed someone who actually understood both sides.
리옹 출신 프랑스 기업인, 서울 기반 활동
"The point is not to look broad. The point is to be useful where trust, product quality, and corridor knowledge actually matter."
Jordan Graidia
Founder, Lyon Délice · Seoul
In premium food and cross-border B2B, people do not trust positioning alone. They trust product knowledge, local reading, and direct execution.
Not just language translation, but market translation: what Korea expects, what slows deals down, and what actually makes a conversation move.
That is what gives the brand a cleaner role than a generic broker or a broad trading website with no real on-the-ground reading.
Growing up in Lyon meant growing up around a serious food culture. Home of Bocuse. Product standards have a very concrete meaning there.
In Korea, some premium French products were either missing, inconsistently sourced, or framed in a way that did not match serious kitchen needs.
Lyon Délice was not built from a presentation deck. It was built from product access, first client conversations, and operator-level follow-through.
French truffle supply in Korea as the main identity. Selected Europe to Korea B2B sourcing as the credible extension.
I grew up in Lyon — the food capital of France, the city that gave the world Paul Bocuse and a near-religious relationship with craft ingredients. In Lyon, food is not lifestyle content. It is a serious, daily commitment to quality.
When I moved to Seoul, I noticed something quickly. Korea has extraordinary chefs and one of Asia's most dynamic culinary markets. But the European ingredients that define French haute cuisine were either absent or arriving through opaque, multi-layer distribution chains.
Lyon Délice started from a casual conversation about truffles. Within a week I had found a supplier. Within a month, Grand Hyatt Seoul was my first client. I built the business before I built the company.
The thesis is simple: Europe has extraordinary products. Korea has extraordinary demand. Between the two there is a gap — not of logistics, but of trust, knowledge, and direct relationships. That is what Lyon Délice fills.
Every product is selected at origin — from the producer, the cave, the farm. Not from a catalogue, not from a secondary distributor. The source relationship is the product.
생산지 직접 소싱Lyon Délice works exclusively with professionals: chefs, purchasing managers, industrial buyers, and European producers. No retail, no B2C, no compromise on qualification.
기업 전용 거래Commission structure disclosed upfront. CIF pricing with no hidden margins. The deal works when both sides understand exactly what they are agreeing to.
투명한 거래 조건Zero standalone truffle juice imports recorded in Korea under the relevant HS classification. Blue ocean position confirmed through Korean customs data.
Plantin (est. 1930) is one of France's most respected truffle houses. Lyon Délice holds a direct commercial relationship — not through agents or intermediaries.
First client secured and maintained since founding. Proof of concept for the direct European supply model in Korea's luxury hotel segment.
HoReCa truffle supply and agri-food raw material brokerage — both operated with the same direct, fit-first approach across the Europe-Korea corridor.