A practical story,
not a corporate one.
The founder story should support the business, not distract from it. That is why this page is now simpler, more grounded, and more aligned with the homepage V2.
Food culture came first
Growing up in Lyon meant growing up around a serious food culture. That gives product standards a very concrete meaning.
The market gap became visible
In Korea, some premium French products were either missing, inconsistently sourced, or framed in a way that did not match serious kitchen needs.
Lyon Délice started from execution
The business was not built from a presentation deck. It was built from product access, first client conversations, and operator-level follow-through.
One corridor, two clear uses
The main identity is French truffle supply in Korea. The extension is selected Europe to Korea B2B sourcing discussions where the bridge is credible.
Why the page is narrower now.
The previous version was visually strong, but it risked making the founder story feel larger than the business logic. This new version keeps the founder visible while making the commercial role much clearer.
That matters because the site should now read in one direction: French truffles in Korea first, then selected cross-border B2B as a credible extension, all tied together by one person operating from Seoul.